which e-commerce platforms to consider?
First, What Are E-Commerce Platforms?
A simple answer would be that it’s a software application that allows your online business to accomplish seamlessly multifaceted operations in the front and backend of your business.
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The essential E-commerce platform
E-commerce platforms are not an option but are essential to operate your e-commerce website.
But they go beyond merely the need to include a way to add your product line and a secure method to have customers checkout and process payment transfers. These are only part of the platform’s functionality.
That’s the reason that we have spent hundreds of hours analyzing the platforms that we have designated on this page.
What to Consider When Choosing an E-Commerce Platform?
When considering what e-commerce provider to choose, don't make the common mistake that may do.
The budget is essential, but the flexibility, functions, and included tools that can make a world of difference are the profitability, operation, and ease of use for you.
The irony is that an open-source, or even an economically priced e-commerce platform, can be surprisingly expensive.
The platforms compared in this chart are those that we suggest because of their ease of use and available features.
There are some advantages to WordPress-based platforms with plugins like WooCommercem, which provide some freedom in creating an online business, but there are drawbacks. And it is usually in the learning curve and the selection of addon features to improve functionality.
Studies have shown that these economical versions can run six times the expected annual operating cost of what initially appeared to be the cost-effective choice.
Our intention is to highlight the platforms that will be easier to get up and running in the initial stages.
For that reason, they should also include the following functionalities for optimum efficiency and results:
- creative web design
- inventory control and management
- product delivery fulfillment
- customer relationship management (CRM)
- responsive editing for mobile commerce
While these functionalities are required to sustain and grow your online business, additional capabilities are, if not, equally important.
When things go wrong, nothing is more important than platform support. Cheap platforms usually fall short on customer support.
All the free bells and whistles mean absolutely nothing if your site is down, and you cannot get a quick resolution. It is not if your site will have a problem; it is a matter of when it will happen. And it will happen.
The staff to resolve a problem that is not only frustrating but costing you revenue does not come without expense to the provider.
Is the Platform Providing a Safe Environment?
Going hand in hand with good customer service are the measures the provider takes in making your website a safe and secure place to do business.
And what are the key measures that should be available to give you the security needed to operate your business:
- backups of your site content and transactions
- anti-hacking protection
- anti-virus and malware defense
- the ability to grow your business without limits
- payment card industry (PCI) compliance
The ultimate decision is yours. But we suggest that you thoroughly look into each alternative because each has its strong points, which may or may not fit your requirements or expectations.
NOTE: All information provided is done as an accommodation. The accuracy and/or the material nature of the information may have changed and should be verified by the reader before acting upon such information. Web Info Pros does not assume any responsibility for any inaccuracies or omitted information, and for which the reader accepts as its sole responsibility and obligation to verify.